Aalto Puck for Iittala

Project and press lead

For Iittala's celebration of Alvar Aalto, we at The Nordic Society for Invention and Discovery made a hockey puck shaped like his Savoy vase. I led the project and the press work, photographed the puck and pitched the story. It was covered by design and sports media worldwide, from Designboom to FOX Sports.






Press: Designboom, Phaidon, Fast Company, FOX Sports






Storytelling, communication and content.



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