About
For more than ten years I have worked with content, communication and PR. I start where the story is, with the people who build the product, run the business or use it every day, and take it all the way to the finished image, film or text.
As co-founder and CEO of Wheelys Café, I built and scaled a global café chain to more than 800 cafés in 80 countries. We were accepted into Y Combinator and raised around SEK 30 million. With no marketing budget, storytelling was what got us noticed. Wheelys was featured in Forbes, Wired, Fast Company and TechCrunch. Before that I was an art director at Studio Total and The Nordic Society for Invention and Discovery.
Since 2016 I have run my own studio, MDLC Studios, creating photo, film and content for brands such as Bolon, Aisti, H&M, Marimekko and Fairphone. I often run the whole production myself and bring in a bigger team when a project needs it.
I also build AI agents in Claude and automated workflows in n8n, to make content production faster and smarter.
Awards: Financial Times Boldness in Business, winner in the entrepreneur category, 2018. The Nordic 100, named one of the 100 most influential people in Nordic tech by The Nordic Web, 2017.
maria@mdlc.se