Case studies
CO-FOUNDER, PR, Brand, Content
Wheelys Café
From a bicycle café in a basement to 800 cafés in 80 countries, featured in Forbes, Wired and TechCrunch without a marketing budget.
Art direction, Photography, Brand
AistiA complete photo concept for a Nordic maker of wood fibre acoustic tiles, from art direction and a photo guide to brand images.
Photography, Film
BolonPhoto and film for the Swedish flooring brand, from social media content to still lifes of the material.
Film, Content, Social media
Diabetes Wellness
Films, social content and ads for a nonprofit foundation, including a documentary series about diabetes service dogs.
Content, Social media, Email
AWANSocial media, newsletters and automated email flows for an e-commerce brand, from strategy to published posts.
Film, Interviews
NäthatshjälpenInterview and information films for the launch of Make Equal's Näthatshjälpen.
Photography, People
People at workPortraits and reportage of people at work, for companies, schools and magazines.
Content, Photography, Film
The Ode ToFour years of photo and video for social media, web and e-commerce. More than 500 Instagram posts, averaging 571 likes.
SEO, Content
Planterad.se
A content site I built from scratch: 13,500 Google clicks in 16 months through SEO alone.
PR, Project management
No More WoofA headset that would translate a dog’s thoughts into words. Project management and PR, with global media coverage.
PR, Photography, Art direction
Aalto Puck for IittalaA hockey puck shaped like Alvar Aalto’s Savoy vase, covered by design and sports media around the world.
Film, Fundraising
Red CrossWhich fundraising method raises the most money? A quirky film for the Swedish Red Cross.
Art direction, Design, Photography
Misery VodkaArt direction, logo, website and brand photos. The packaging was featured on Trend Hunter, among other design media.
Co-FOUNDER, PR, Launch
Moby MartAn unstaffed store on wheels with an AI hologram assistant, launched in Shanghai and covered by TechCrunch, Fast Company and New York Magazine.