Maria de la Croix



Moby Mart

Co-founder, launch, communication and PR

Moby Mart was an unstaffed store on wheels, developed by Wheelys together with Hefei University in China. There were no cashiers and no queues. Customers opened the door with an app, were greeted by an AI-driven hologram assistant and paid with their phone on the way out. The idea was simple: instead of you going to the store, the store would come to you, and one day drive itself to wherever people gathered.

It started with Wheelys 247, an unstaffed convenience store that we opened in Shanghai in early 2017. A few months later we launched Moby Mart, and it quickly became a global news story.

As co-founder and CEO of Wheelys, I was responsible for the communication around the launch, from press to the story itself: what a store could look like when online and offline merge. My own vision was that Moby Mart would make it possible to have a store in small towns and villages where there had never been one before. 
 Moby MartWheelys 247, the store that came before Moby Mart









Storytelling, communication and content.



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